ADAA, eh?

On November 9th, Hector and I were honoured to attend the Adobe Design Achievement Awards, hosted by RDG and the DesignThinkers conference in Toronto. We were even more honoured when Hector picked up an ADAA for Innovation in Motion and Video in Education. “Typesetter Blues” is not educational in the traditional sense for an animated short. It is not didactic in nature. It is not written especially for children, so it doesn’t have any ‘Dora the Explorer’ or ‘Blue’s Clue’s” prompts for a child to respond to. It is, however, a teaching tool that Hector uses in his Animated Illustration classes at OCAD U, to demonstrate what is possible with textural illustration and animation using Adobe CS6.

Although we were stupidly busy leading up to the Awards night, Hector still managed to attend the conference, catching Stefan Sagmeister’s and AdamsMorioka’s keynote speeches. We were also thrilled to talk to the amazing title designer, Susan Bradley, who has probably designed some of your favourite movie titles.

You get a motivated high when you’re in a room of incredible designers and creators. It is similar to what I feel in a room of writers and authors. You feel in your element, surrounded by people who speak the same “language” as you, and simultaneously challenged to create better, more powerful, and more meaningful work.

The gallery of ADAA nominees was especially impressive, with student work from around the world displaying high levels of commitment to craft, originality, and talent. Do yourself a favour and check out 2012’s ADAA gallery online. The projects are diverse in format, style, and outlook and they will amaze you. We were inspired to see so many finalists using their skills for art and culture. Here are a few selections we were excited to discover:

Andrej Balaz and Andrea Ramirez Sabat’s “Circus of the Imagination

Won-young So and Boyeon Choi’s “Rent”

Nada Seet’s “Oh, This May Sound Pathetic To You”

Yeni Kim “City Acrobat”

Mengyi Xie “COMM” Visual Identity

Next year’s DesignThinker’s conference is already slated for November 6th and 7th, 2013. We hope to see you there!

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